Sunday, December 4, 2016

Ch. 12 - Services and Nonprofit Organization Marketing



services

service quality can make or break a company's reputation regardless of their orientation with the ease of access to internet, consumers have the ability to get valuable information about services provided by certain companies. therefore, companies have to provide a reliable service for the customers. in fact it is the most utmost important aspect of service quality. for instance if you were to call apple customer service number they would tell u to make an appointment online and file a claim for the Apple care warranty for a damaged iphone (assuming that the damage has been covered by the Applecare warranty) you would not expect to have an argument with a representative to prove your eligibility. in other words, it should be accurate to written warranty, and the process should be effortless to the consumer    




nonprofit organization marketing 

The NPO (non profit organization) for Apple is an organization where they use funding to pursue a specific purpose, such as thing like charity cause, unlike rather than pursuing profits for its own well being as a for - profit business dose. some people might not believe that investing in marketing strategies is required for non-profits, but it is quite beneficial for an npo to successfully market itself. non profits use marketing tactics to assist with growth, funding and prosperity. without any of these things, the overall mission of the npo will dwindle