Ch. 18 - Social Media And marketing

Apple is a company that is very quiet on the concept of social media. They don't really pay attention or have the need to promote their products through social media like other competitors do, in order to increase sales margins. However, they do have an official Twitter account that has a strong following. The funny thing is they don't tweet at all! 

Apple also has a YouTube channel with over 250 million views and still counting. Using this platform, they showcase some of their newest products just so they can be seen at the trending/popular home page of Youtube. This technique will allow the world to see their videos and bring about more consumers, which ultimately is a smart marketing strategy. However, nowadays they don't have to do this at all.  For the most part, Apple does not heavily rely on social media for their marketing because there are social third party sites showing off and promoting Apple products.

Apple has their own unique take on social media through their retail website Apple.com. This is where you can find customer images that was captured by their iPhone's, along with journalist quotes and articles about products. This is all jam-packed into a huge colossal page called the news room. The news room is similar to Instagram (social media outlet), but with much more photos and detailed description of each product. They also included live chat where you have the ability to interact and ask questions right away to one of their online chat representatives.

A Youtuber sharing informative details on Apple's newest release.

Ultimately, Apple's customers are the ones doing all the talking for them. With daily blogs, articles, and famous tech youtubers doing video reviews. This technique is a 'word of mouth' technique, which helps customers find informative key details on a specific apple product that they may want to purchase. In this way Apple doesn't have to do anything extra with media sharing sites like Facebook, Instagram, Twitter, Snapchat and etc. As long as the customers handle all of the social media posts, marketing and coverage for them, Apple can sit back, relax and enjoy the show!