Apple targets many age groups, but their primary targets are towards teenagers, young adults, students and professionals. Apple targets these age groups in numerous innovative ways, which is as follows:
- Ad campaigns - They use young, energetic and enthusiastic people to advertise their products on displays such as billboards.
- Students discounts - In the summertime, Apple allows student discounts in post secondary education. Furthermore, Apple can sometimes adds in free Beats wireless headphones with the purchase of a Macbook.
- Brand positioning - Apple sells products with luxurious design concepts, along with simplicity for a user friendly experience. This way it is easy for the consumers to navigate around the product with no hassle involved.
It is also important to understand the external environment for successful marketing strategies. As following new innovations take place in the near future with newer products, Apple needs to understand their existing customers and how to keep them as permanent customers.
In order to compete with their competitors, Apple needs to implement a strategy to really out do themselves and their competitors. They need to come up with brand new features in their products. One way for their goals to be achieved is to not only develop a brand that attracts their customers, but also to attract general users of third party consumers. Some strategies include:
- Converting customers who use non-Apple products and giving them a warm welcome to show them how easy and simple Apple products work. Apple is all about simplicity and a user friendly experience.
- Apple using retail chains in upscale affluent areas, which targets rich and middle class people. Even though they target everyone in general, they are more geared toward wealthy customers.
No comments:
Post a Comment