Ch. 16 - Advertising & Public Relations

Apple's success comes from quality made products for which they do tremendously good in sales margins all over the world. They do this by: excelling well with advertising, making the situation and outcomes in the advertisement as real as possible, and they put a lot of effort and time when they make their ads. The advertisement, which consists of 30 seconds to a minute in the ad campaign, captures the attention of its target market. The message affects consumers daily lives, informs them about new products and services, and recent new updates on products.

Some people think Apple does not need advertising, because Apple is already so incredibly known all over the world. However, becoming so successful does not happen overnight. Apple products just do not just sell themselves - no matter how excellent they are.

Apple may have absolutly great products and good ad campaigns, which can help elevate their sales, but Apple is actually strategically and aggressively pushing their products right at the consumers. They put a lot of thought, effort, time and money into the advertisement and public campaign. This allows the consumers to get drawn into their products.

Apple has had many ad campaigns in the past, but they are now geared towards photography. They take a lot of photos more of their current flagship product the iPhone 7. Furthermore, their motto for this ad campaign is "shot on iPhone".

Apple uses two major types of advertising:

1. Institutional Advertising: Apple uses institutional advertising to promote the corporation as a whole and its design in order to maintain the company's identity. Not to mention, their first advertisement commercial, which took place in the super bowl in 1984, showed Apple in a black and white themed event and promoted to the think different concept. Apple has definitely stepped up their game since then!
2. Product Advertising: is a procedure of communication about the promotion of a product, in an attempt to persuading potential consumers to purchase the product. advertisement usually requires payment to a communication channel. the general objective is to increase brand awareness. or to demonstrate the differences between product and competing products in order to sell them 

  

iPhone 7 billboard ad