I would like to add a few facts with this blog before I elaborate my thoughts on Apple's product concepts.
Apple is in a category of their own especially when it comes down to product concepts, retailing, strategy. and advertising. They know exactly what they are capable of doing and they go at their own pace rather than following competition. They also have consumers push them to the edge by asking Apple what they want through social media demands and blogs. Consumers may also give Apple product concept ideas, but Apple will not be taking any chances on that and just simply do things their own way.
Apple may be slightly behind when it comes down to few features on their iPhones or other products. However, this isn't hurting their sales because they are still on top of their competitors with high positive reviews and consumers satisfaction ratings. This is definitely a smart play by Apple because they go through every procedure and obstacle in order to have creative marketing, designs and engineering teams. Competitors like Samsung are already at the peak of their innovation, but as we saw recently there was a horrible outcome with their new product. The Galaxy Note 7 is like a ticking time bomb, which can explode at any given moment due to poor quality assurance inspection. As a result, many customers will leave!
Apple may be slightly behind when it comes down to few features on their iPhones or other products. However, this isn't hurting their sales because they are still on top of their competitors with high positive reviews and consumers satisfaction ratings. This is definitely a smart play by Apple because they go through every procedure and obstacle in order to have creative marketing, designs and engineering teams. Competitors like Samsung are already at the peak of their innovation, but as we saw recently there was a horrible outcome with their new product. The Galaxy Note 7 is like a ticking time bomb, which can explode at any given moment due to poor quality assurance inspection. As a result, many customers will leave!
Apple's products are considered a shopping product because of the pricing. When compared to convenience products, the image portrayed by Apple is of its innovating and sleek designs. The popularity of their products gives Apple the luxury to be called a specialty product. The perception of Apple products that consumers have alone allow us to see the product concept, which is absolute pure genius. Every consumer that has an Apple product can tell you how much it means to them in terms of how their product delivers in quality, usability, sleek design finish and easy interface. These opinions by consumers can be backed by Apple's product concept, the performance Apple display to their consumers and by consumers reports.
Product Concepts: For Apple or any other company there is a universal business hypothesis. This hypothesis assumes that consumers desire products in areas such as: better updated features, performance, and quality.
Shopping Product: Apple is a shopping product because it is considered a luxury product, which is occasionally bought by consumers who do more research before buying the product. Consumers will spend a lot of time on research and looking into the item to make sure the product is worth it.
Product Warranties: This is an insurance protection, which is applied to a product that a consumer purchases within any big box retailers or super stores. It is described as an additional protection plan to the consumer when you buy a product. This gives the seller or manufacturer a responsibility to repair or replace the product if it is (or becomes) damaged.
Product Concepts: For Apple or any other company there is a universal business hypothesis. This hypothesis assumes that consumers desire products in areas such as: better updated features, performance, and quality.
Shopping Product: Apple is a shopping product because it is considered a luxury product, which is occasionally bought by consumers who do more research before buying the product. Consumers will spend a lot of time on research and looking into the item to make sure the product is worth it.
Product Warranties: This is an insurance protection, which is applied to a product that a consumer purchases within any big box retailers or super stores. It is described as an additional protection plan to the consumer when you buy a product. This gives the seller or manufacturer a responsibility to repair or replace the product if it is (or becomes) damaged.
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