Ch. 11 - Developing and Managing Products

With Apple being a very popular brand, they still manage to put a whole lot of effort in creating different innovative ways to promote their products. They offer so many products that Apple may find it hard to think of new innovative ideas in order to branch out. Although this may be true, Apple never displays disappointments because they go through a rigorous product developmental process. This new product strategy helps them put everything together; from marketing to their finances. This is a continuous cycle and it is easy to pinpoint their ideas on whether it can contribute to a company's growth or hurt them.

The main idea for Apple to develop and manage (with innovative properties) new products is so they try to create something that is appealing and meets the needs of the consumers.

Apple is one of the very few firms that achieved newly established product(s). This has shown innovations in features and design, which became very popular and profitable. For instance, both the iPhone 7 and MacBook are trademarks of Apple successfully developing products that receive recognition. This may come from: many consumer reports, bloggers, business professionals and youtubers. Apple is innovative for their sleek designs and builds quality - lag free interface.

MacBook Pro 2016 with touch bar and the iPhone 7 plus.

Apple's product creation and development teams are involved in the first stages of creating new products. This includes commercialization, target marketing and advertising them to consumers.

The Apple product evolution.